4 Hours of Video that Will Increase Your Conversion Rates
Google has quite a few excellent YouTube channels that are relegated to the back corner of YouTube in favor of short, non-informational clips. If you ever want to see all of Google’s YouTube Channels,...
View ArticleBarrack Obama's Campaign Used the Same Optimization Methods that You Can...
It’s easy in the small to medium enterprise world to look at huge companies and think they have access to special tools, people, or metrics that cause them to ‘win’. While some large companies do have...
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How many of Google’s Privacy Policies Are You Breaking?
This was originally posted at Search Engine Land in in my monthly column. It examines some of the commonly violated privacy policy guidelines at Google and how to fix them. Every website that uses...
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Overall Conversion Rates are Useless
Overall conversion rates just let you know the percentage of people who completed an action. They do not contain any context about the actual visitors. It’s the context surrounding conversion rates...
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Visualizing your Ad Test Results to Boost Confidence
This is a guest post by Chad Summerhill, Author of the blog PPC Prospector, provider of free PPC tools & PPC tutorials, and AdWords Specialist at Moving Solutions, Inc. (UPack.com and...
View ArticleWhat your CEO Needs to Know about Paid Search: Creating a Narrative
I’ve lost a lot of clients in the past. Most of the time, this ties back to the fact that we’re not typically dealing directly with decision-makers on a day-to-day basis. And although (as an agency)...
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3 Simple Analytics Tips To Bullet Proof Your PPC Conversions
We’re always looking for the next tip and trick to push our campaigns to ever greater heights but one area that feels untapped by a lot of PPC marketers is Analytics. We spend so much time digging...
View ArticleWhen A High Bounce Rate is a Good Metric
Most people examine bounce rates and immediately assume that if the bounce rate is high, the page or traffic source is bad. That’s not always true. First, bounce rates do change by analytics systems....
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Conversion Rate Optimization with Google Analytics Funnels
This is a guest post by David Chapman, the Director of Marketing at Webrageous and a specialist in pay per click campaign optimization. Unless you have a one-stop, one landing page, one action route...
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Using Google Analytics Event Goals for PPC Success
A conversion is the most important non-default metric you can track in your PPC accounts. You will always need to identify and assign conversions and their accompanying values to understand whether or...
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How to Use Google Analytics Filters to Increase Your AdWords ROI
It’s one thing to have access to data. It’s another one to know how to make the data usable. You can use Google Analytics custom reports to segment data in many ways. But how to do you take that...
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How to view Google Analytics Funnels for Segmented Data
The Goal Funnel Visualization is a critical report in Google Analytics. This report will you see where users are abandoning your conversion activities. For example, if you had a 3 page form fill,...
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How to Create Google Analytics Profiles that Lead to Profitable Actions
Google Analytics is a powerful analysis program if set up properly. Inputting the tracking code on Google Analytics does not mean you’re done. It means you’ve taken the first step, but you are no where...
View ArticleThe most important question you can ask your team before installing analytics...
Many companies pick an analytics program and install it without first taking a step back and asking a very important question. In fact, this single question can make the difference between your...
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Connect Your Google Analytics Goals to Your AdWords Conversion Tracking
Google very quietly rolled out a new feature – use your Google analytics goals as conversions in your AdWords accounts. It’s been live for at least a week; and very straightforward to use. Navigate to...
View ArticleBarrack Obama’s Campaign Used the Same Optimization Methods that You Can...
It’s easy in the small to medium enterprise world to look at huge companies and think they have access to special tools, people, or metrics that cause them to ‘win’. While some large companies do have...
View ArticleClik here to view.
How many of Google’s Privacy Policies Are You Breaking?
This was originally posted at Search Engine Land in in my monthly column. It examines some of the commonly violated privacy policy guidelines at Google and how to fix them. Every website that uses...
View ArticleClik here to view.
Overall Conversion Rates are Useless
Overall conversion rates just let you know the percentage of people who completed an action. They do not contain any context about the actual visitors. It’s the context surrounding conversion rates...
View ArticleClik here to view.
3 Simple Analytics Tips To Bullet Proof Your PPC Conversions
We’re always looking for the next tip and trick to push our campaigns to ever greater heights but one area that feels untapped by a lot of PPC marketers is Analytics. We spend so much time digging...
View ArticleWhen A High Bounce Rate is a Good Metric
Most people examine bounce rates and immediately assume that if the bounce rate is high, the page or traffic source is bad. That’s not always true. First, bounce rates do change by analytics systems....
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